Trey and Joshua

TJO
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The story

Why we built TJO

Watch this video explaining our story

We kept seeing the same thing: construction and property firms doing excellent work, let down by their marketing and operations that didn't match or support it. So we built the Ideal Customer Checkout to fix both: the front end that wins attention and builds a pipeline, and the back end that turns it into booked work, keeping cashflow and LTV as high as possible.

The approach

The Ideal Customer Checkout

01

Presence and marketing

We focus on your exact end markets, structuring your Instagram and LinkedIn pages to convert and position you as the obvious choice rather than just another option. Every part of your messaging, from your organic content to your ads to your DMs, is built for service-market fit, creating a clear path that removes all friction and makes it impossible to say no at the point of quotation.

02

Lead generation

Your front end (Instagram and LinkedIn) brings in predictable, quality leads through a trifecta of organic content, an outbound system, and, further down the line, paid ads. Every part of that system is framed around your positioning, moving ideal prospects into your pipeline. Every lead now enters with context, so contacting you becomes the obvious next step.

03

Operations and retention

We structure your operation around keeping LTV and cashflow as high as possible. Your day-to-day, prospect-to-prospect and client-to-client operations convert the current pipeline, give full clarity to new clients, and turn completed clients into repeat work and referrals.

04

Expansion and scale

We look holistically at how the business can expand further: new areas and countries, more staff, portfolio building. Officially escaping the boom-and-crash cycle most of the trades live through. Expansion comes from having a solution that works. Without one, it is years of manual marketing and unpredictable word of mouth, never building a real brand, constantly saturating your audience trying to go viral or hard-pushing CTAs. What if, instead, you built a system that ascends month on month to create predictability and consistency in your revenue, systemises your back end so projects are won and become ongoing relationships, and builds an abundance of proof you can leverage on the front end to become a brand that gets results?

Watch

See the full walkthrough

A complete breakdown of the Ideal Customer Checkout and how it applies to a business like yours.

Is this you?

This is for you if

  • You're an established firm that wins on quality.
  • Your growth leans too heavily on referrals and word of mouth.
  • Your work is excellent but your marketing doesn't reflect it.
  • You want more qualified enquiries, not more vanity views.

It's not for you if

  • You're pre-revenue or chasing a quick hack.
  • You want followers for the sake of it.
  • You're not ready to put a system behind the work.
Questions

Questions we get asked

Most agencies sell you content and call it marketing. We build your marketing and your operations as one system, designed to make you money, not just attention. Then we hand it to you, so it keeps working whether or not we're in the room.

Most of our clients sit between £500k and £5m in annual revenue. If you are above or below that, book a call anyway. Either way, we will point you in the right direction for the problem in front of you, so it is never a wasted call.

Engagements run from £4,000 to £25k+, depending on scope. The price reflects exactly what we are building for you, nothing you don't need. You will have a precise number by the end of the call.

Clarity. You will see exactly where your business is losing money right now: why your online presence generates next to nothing, or why your clients are one and done instead of long-term. Whether we work together or not, you leave knowing what to fix.

No honest partner can promise a number they don't control. What we commit to is the system, the work, and complete transparency on what's moving and what isn't. The proof of what it can do is already on this page.

Worth a conversation?

25 to 40 minutes with both of us. We'll look at where the work is being lost, and whether a system would change the numbers for you.

Book a call